You’ve told us what you need from us right now, and that’s leads. And so, our new advertising campaign will shake the nation into moving.

It'll drive high-value consumers to a rich new on-site experience. That means more engagement with your brand and listings throughout the buyer life cycle.


Where you’ll be seeing the new campaign

The new campaign is targeted at where high-value, passive sellers are:

  • TV including ITV, Channel 4, and Sky, with high-profile placements in Gogglebox, Coronation Street and Location, Location, Location
  • Radio across Magic, Classic, Smooth, Greatest Hits, Hits Radio
  • Digital Audio including podcasts across Spotify, Dax and Deezer

The results we want to deliver for you

Second-steppers

Third-steppers

Downsizers

Quality leads at scale with a new homeowner experience

Our new My Home experience gets high-value homemovers onto the Zoopla site earlier, with an enhanced valuation estimate experience.

Engaging consumers earlier in their property journey, My Home warms them up until they're a solid lead for your development.

With 64% of buyers telling us they'd buy a new home, that's a big pool of potential demand for your future developments.


Hooking in new homeowners with a fresh new brand

Like those new homeowners getting ready to sell, it’s time we had a new lick of paint.

Developed with insight from housebuilders and consumers, the new Zoopla brand is designed to appeal to existing Zoopla audiences, as well as broadening our appeal with new homeowners and home hunters.


Be seen when it’s time to buy

With all these extra homeowners on Zoopla this summer, now’s the time to get your brand in front of them.

Talk to us about how we can be a partner, across all of your development life cycle.

*All contents presented in this session are confidential and should not be shared outside of your organisation.