You’ve told us what you need from us right now, and that’s valuation leads. And so, our new advertising campaign is nudging the nation into selling.

We’re driving high-value homeowners to a rich new on-site experience. It’ll show them both the potential value of their home - and that it’s time to sell with a Zoopla agent.

So far it’s delivered a 42% spike in valuation leads in the first 3 weeks of the campaign*.

What the campaign is delivering

With our new campaign and My Home experience, we’re reaching and engaging high-value, passive sellers, which is delivering:

  • 42% spike in valuation leads
  • 12% uplift in Zoopla users tracking a home
  • 370% increase in users starting a vendor journey on Zoopla

Be seen when it’s time to sell

Generate the best results for your branch from our extra homeowner traffic.

Make sure that demand lands in your branch with a little extra help from our team. Book a free consultation.

The homeowner audiences we’re driving to you

Second steppers

Third steppers


Quality valuation leads at scale with a new homeowner experience

The new My Home experience is getting high-value homeowners onto site, and continuing to engage them until they’re a warm lead for you.

Zoopla may be the home of the valuation estimate, but My Home makes it clear that our agents are where they go to get their home sold.

Hooking in new homeowners with a fresh new brand

Like those new homeowners getting ready to sell, it’s time we had a new lick of paint.

Developed with insight from agents and consumers, the new Zoopla brand is designed to appeal to existing Zoopla audiences, as well as broadening our appeal with new homeowners and home hunters.

*Zoopla internal data, May 2021