You’ve told us what you need from us right now, and that’s valuation leads. And so, our new advertising campaign will nudge the nation into selling.
It’ll drive high-value homeowners to a rich new on-site experience, showing them both the potential value of their home - and that it’s time to sell with a Zoopla agent.
The new campaign is targeted at where high-value, passive sellers are:
The new My Home experience will get high-value homeowners onto site, and continue to engage them until they’re a warm lead for you.
Zoopla may be the home of the valuation estimate, but My Home makes it clear that our agents are where they go to get their home sold.
Like those new homeowners getting ready to sell, it’s time we had a new lick of paint.
Developed with insight from agents and consumers, the new Zoopla brand is designed to appeal to existing Zoopla audiences, as well as broadening our appeal with new homeowners and home hunters.
*All contents presented in this session are confidential and should not be shared outside of your organisation.