At Zoopla we take your online security seriously. Here are some tips to help keep your personal details safe and identify some of the most common scams.

Fake emails, texts or calls

Phishing fraudsters will try to get you to give them your confidential or personal information by sending emails or texts that look genuine but link out to fake, unsecure sites. Things to look out for are:

Unusual contacts

Is the email, text or call from a contact you recognise or can verify? Do you normally receive emails, texts calls from these details? Zoopla emails will only ever come from or

Convincing subject lines

Do not be alarmed into giving away confidential information because of an urgent sounding subject line, such as ‘Security Alert’ or ‘Your account may be suspended’. These subject lines convince the user something is wrong and that they need to act straight away by supplying confidential information such as passwords.

Information requests

Genuine companies won’t email, text or call asking you for usernames, passwords, verification codes or other secure data.


When viewing an email you can hover over hyperlinks (or buttons) to see the underlying website address. If in doubt don’t follow the link but access your account in the usual way, e.g. via

Secure websites

Look out for the ‘https’ at the start of the web address and the padlock or unbroken key icon at the top of the page next to the address bar. This means that websites are secure. Websites that have ‘https’ encrypt communications between your browser and the website. This means that anyone who tries to obtain access to data submitted to that website will not be able to see the information you’ve entered.

Personal and premium rate number scams

This scam involves being asked to call a number that begins 070, which at a glance most people don’t realise isn’t a standard mobile phone number. The caller is then kept on the phone for as long as possible (sometimes over 30 minutes). They may also request to transfer/dial in other prospective tenants or family members while you are speaking to them, resulting in a large phone bill.  070 numbers are perfectly legal however, they usually incur high call charges (up to £1.50 a minute). If you are asked to call a 070 number, please first check the details within the lead and use the email details to request an alternative number.

For further information or if you think you’ve been affected by this scam please contact Ofcom, Phone-paid Services Authority or ActionFraud.

Not sure if something’s right and need more advice?

Give us a call on 020 3544 1000, drop us a chat from ZooplaPro or email us on

Alternatively, if you think you may have entered your details on a scam Zoopla site – change your password immediately or contact us on the details above. We also recommend you to report it to Action Fraud immediately.