For customers to choose you, then your agency’s digital home, your website, needs to reflect the quality standards you want them to identify with your brand. If your website and digital properties are unattractive or difficult to use, why would they consider choosing their physical property from you?
Looks do matter
When people land on your website, the first things they’ll notice are how it looks and how easy it is it navigate. Keep your brand’s appearance consistent across the site, as well as all of your digital and print media. Do this, and you’ll make it easier for your customers to identify your brand. Avoid using too many different colours, fonts and too many words; keep it as clean and easy to understand and use as possible. You don’t want the website design detracting attention from your properties.
Be ready and responsive
Given the majority of searches on property portals are made via mobile devices, if your website isn’t mobile responsive, that needs attention. Property seekers use mobile phones and tablets (mostly iOS and Android) as well as laptops to browse online, and your website needs to adapt and optimise its appearance to any device and operating platform.
Slow and steady doesn’t win this race
Regularly browse through your website to check for any slow-loading pages. Visitors are less likely to wait more than two seconds for pages to load – so slow sites could see your customers clicking elsewhere. Web pages that load quickly reflect well on your overall efficiency. If you discover any slow-loading pages, ask your developer to inspect and fix them.
Pop ups? They’ll pop off
Try not to use pop ups on your website. They are often a source of irritation if not done well, and can turn a customer off. Instead, keep your design simplistic, with clear engaging content, and sharp attractive images.
Stay one step ahead
Offer a useful FAQ section on your website. Many customers have the same questions, whether it’s about the buying process, documentation needed, your fees, or legal information. Giving customers the ability to find this out for themselves creates a good user experience. But your FAQ’s shouldn’t be a replacement for being able to contact and talk to your staff.
Test and tweak
It’s also a good idea to regularly test out how easy it is for customers to find information on your website. Ask someone who isn’t familiar with your site to perform some information-gathering tasks and measure how long it takes to achieve them, monitoring where they click and where confusion points arise. Now you have a usable list of improvements to make to achieve an even better user experience.
Get goggled on Google
Ensuring your website is optimised for search engines is key to driving visits, so conducting periodic SEO audits to identify where improvements can be made is good housekeeping, as is monitoring how people engage with your content by reviewing your site analytics.
Keep your digital house in order
Your website needs continuous nurturing and enhancement to ensure it keeps up with an ever changing digital landscape. If you need any help, TechnicWeb can create fully responsive estate agency websites which can be live within 20 working days. Their sites offer a best in class user experience across all web page functions, from design and layout to SEO performance, to help you stay ahead of the digital curve.
Beautifully designed, optimised and responsive property websites that help you stay ahead of the changing digital environment.
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