#ReadyToMoveOn: our new marketing campaign

We’re launching a big new campaign, targeting eager movers with stock to sell

The pandemic has had a long-term effect on what people want from their home. 

Bigger gardens for the kids, extra rooms to get away from the kids – everyone wants more space. 

Our new advert reminds them that Zoopla’s the place to find it. And also, that their home could be just what other eager movers are looking for. 

Be seen by new traffic



Why are we launching the campaign now?

Our campaign is designed to keep that festive feeling going all year long. 

We’re launching at the busiest time of the year, to drive a 28.5% uplift in site visits between December and January, on top these already impressive stats: 

  • Searches on Zoopla go up by 163% on average right after Christmas Day*
  • Demand is already up 28% on the five-year average**
  • Valuation leads go up in January by an average of 69% month-on-month***

Be seen by new traffic



What the campaign means for you

Our eager mover target audience are usually second and third-steppers. That means they’ve got stock they’d need you to sell. 

At a broader level, homeowners never really stop looking. 32% of homeowners not planning to buy or sell have used a property app in the last 4 weeks. 

Our campaign will get more and more of them to Zoopla, engaging with our new on-site features and warming them up into buyer and seller leads. 

Be seen by new traffic



Make the campaign work for you 

This campaign could be a big moment for your brand.

Tell us who you are, and we’ll direct you to the right team to boost your presence on Zoopla. 

I’m an agent

I’m a housebuilder