With ongoing concern over the affordability of property, the Government’s Help to Buy scheme gained increased traction in 2018. Last year, 16% more property seekers used the scheme to either help financially with their first home or move up the property ladder.

While 81% of those using Help to Buy were first time buyers, it is a common misconception that the scheme is only available for this market. Second-steppers have also successfully used Help to Buy to trade up the ladder.

As Help to Buy’s appeal becomes more widespread, it’s important to highlight properties that are eligible for the scheme. Premium Listing Plus allows you to flag on Zoopla, PrimeLocation and SmartNewHomes that your property is available through Help to Buy, driving more interest from property seekers, and helping you stand out from the crowd.



Premium Listing Plus also provides an amplified listing highlighted in a box, six additional photos, and clearly marked videos. You can highlight two selling points to be promoted on your listing – a further chance to point out Help to Buy.

Developers can get an advantage and make their properties more appealing to buyers by promoting the financial assistance available in the form of the help to buy scheme. Any confusion potential buyers may have over Help to Buy can be cleared up by sending them to Zoopla’s online guides on Help to Buy or the Help to Buy hub on SmartNewHomes.