5 ways housebuilders can adapt listings to new buyer priorities

Over 40% of homeowners adapted their home to suit their changing needs in the pandemic, according to our latest research. 

Over five million home offices and a million home gyms have sprung up – but nearly nine million bedrooms have been lost in the process. 

With homeowners on a mission to adapt their homes, where’s the opportunity for housebuilders? Here’s 5 ways to get a nation repurposing rooms to think about a new home instead.

1. Think beyond the bedrooms

It’s not as simple as 3 or 4 beds any more.  

Something we’ve heard from agents already is that a slow-moving 4-bed property could have more appeal marketed as a 3-bed with office or gym space. 

Giving your slow-movers this kind of radical rethink could be just the ticket to get them new attention from buyers.

2. Use Premium Listings to tell the full story

Premium Listings give you more space to talk about what makes your plots unique. 

You can add up to 4 additional photos on them, and there’s also 2 extra spaces to talk about home offices and gyms, or other multi-purpose rooms. 

And they get results: the average Premium Listing gets 9% more leads in just the first week.

3. Show more potential with video 

Video content is a great way to give applicants a better sense of the potential of a house before they even view it. 

Premium Listings also make your video content more noticeable, with a play icon to get attention in the listings results pages. 

And that means warmer leads booking those viewings.

4. Get tomorrow’s sellers to see the opportunity 

More buyers are looking for office and gym space than ever before.

Seeding this information with passive homeowners could be just the ticket to getting them over the line and submitting a valuation lead.

5. Keywords, keywords, keywords 

Pack your listings with them. Even if it’s not designated in the floorplan, if there’s scope for an office or gym, make sure you shout about it in your listings details. 

As more and more users on Zoopla filter their searches by this kind of information, it makes your listings all-the-more visible.

Got plots perfect for what buyers are looking for right now? Listing with us is a sure-fire way to get them out there to the widest possible audience.