Zoopla

Attraction more attention

Home hunters who visit Zoopla and download our app use its unique tools to help them research, search, move and manage their home once they’re in.

94% of UK adults have heard of Zoopla, making it more widely recognised than any other portal. By listing with us your properties are advertised on both Zoopla and PrimeLocation, meaning double the value.

And we’ll enhance your exposure across our network of partner sites including the MailOnline, The Telegraph and Bing giving our partners the widest reach.

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On Boxing Day Zoopla launched its new advertising campaign, featuring Debs and Jess, two hermit crabs who are navigating the property market.

We’ve boosted media investment by 23% year on year.1 And with the largest advertising spend of all the property portals over the past five years,2 we’re committed to generating more views of our partners’ listings and quality leads.

The new campaign will be seen by 90% of ABC1 adults nationwide, an average of 12 times.3 And a multi-media approach will extend its visibility through outdoor advertising, radio, Youtube and video on demand.  

Keep a look out for the new ‘crabverts’.

Sources: 1: Increase in investment, Q1 2019 compared to Q1 2018. 2: Nielsen’s AdDynamix, Jan 2019. 3: Etelmar Touchpoints Survey, Q1 2019

 

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