Get bigger campaign reach and more sophisticated targeting
Be seen by buyers with the highest intent with Audience Builder email campaigns.
Drive up reach, traffic and return on investment by directly targeting your messages at in-market buyers ready to act.
Audience Builder’s features
- Identification of the highest-intent buyers: data is drawn from hundreds of Zoopla user interactions
- Reliable, high performance results: the tool selects only those most likely to respond to your campaign message
- A continuously improving tool: data is optimised over time across audience types and channels
The benefits
With Audience Builder, you could see the following results, compared with standard Zoopla email campaigns:
- Up to 3.5 times the reach
- Up to 4 times the visits to your website
- A 20% improvement in ROI
