Be seen by new audiences. Extend your reach using Zoopla’s first party data.
The award-winning AdReach grants you direct access to a pool of highly relevant buyers .1 AdReach meticulously combines Zoopla’s first party behavioural data with digital media, that UK adults consume every day, to create highly effective and measurable brand reach and lead generation campaigns.
An in-house team of dedicated specialists are at hand to support you in building audience segments tailored to your development’s needs. We do this by studying user behaviour, intent and demographics displayed by the property seekers on Zoopla. Next, we work closely with you to create ads that we will target this primed audience with, across Facebook, Gmail and the Google Display Network.
Ultimately, AdReach is a set of powerful retargeting products, and unlike any other, it allows you to retarget Zoopla users. It is a product that hits the sweet spot between consumer reach and property-based buyer intent and it could boost your lead volume by 86% more than standard listings alone.2