In each episode of Plot Twists, we’ll be joined by an industry leader to talk about the latest trends in the new homes market, and what they mean for your business.
You’ll also get access to exclusive downloadable content accompanying each episode, including our new ‘Rightsizing: The opportunities in the downsizer market for housebuilders’ report.
The one about post-pandemic buyers
In episode 4, Steve Mariner, Group Sales Director at Barratt and David Wilson Homes, joins us on the Plot Twists sofa to talk about evolving to meet changing buyer preferences at a plot level.
Joined by Zoopla’s Sian Loughran and Riccardo Dawson from Yourkeys, he shares Barratt’s perspectives on the buyer trends that are a pandemic flash-in-the-pan, and those that are sticking around.
The one about reservation to exchange
Rory Cramer, CEO and co-founder of leading housebuilder review platform HomeViews joins Zoopla's Alex Rose and Dario Scimeca from Yourkeys. They talk strategies to keep buyers engaged post-reservation, and analyse the latest cancellations data from Yourkeys.
Get all of the latest data and trends from our leading research team in our Housebuilder Hub. We cover everything, from buyer search trends to the new markets you need to know about.Get the reports
The one about Gen-Z
Listen now as Chris Jones, managing director of Space and Time, joins our very own Alex Rose and Yourkeys’s co-founder, Riccardo Dawson to talk about attracting Gen-Z in a post-Help to Buy housebuilder landscape.
For our '7 stats you need to know about first-time buyers' download, we spoke to hundreds of younger buyers to find out what makes them tick and what will make them choose you over your competitors.Download now
The one about downsizers
Redrow’s James Holmear joins Zoopla’s Alex Rose and Grainne Gilmore to talk about the potential in this sometimes-overlooked market, and how Redrow are taking advantage of it.
Accompanying episode 1 of Plot Twists is this latest piece of research from our new homes insight team. They’ve taken a deep-dive into the data to show why downsizers deserve more of your attention in 2022.Get the report