We already know that the search for space is a key buyer priority and that the demand for larger, detached homes is likely to continue.
But how else has the pandemic altered the priorities of current and future consumers? And how can housebuilders use these insights to attract more buyers through a tailored marketing approach?
Our latest research uses consumer data to reveal the most-searched-for attributes when it comes to finding the perfect new-build home. As well as the emerging keyword trends that housebuilders should be taking into consideration.
The report also explores:
So, how well do you think you know your customers?