Property searches start online

It’s no secret that in the digital age, most property seekers start their property research and search online. And our State of the Property Nation reports shows that the majority of these online searches begin on property portals.

The research also uncovered that 50% of recent movers not only used property portals to find homes, but also for things like finding moving service suppliers and getting reassurance on prices. Initial usage of property portals in this way is likely to generate return custom, because over 40% of people surveyed are using portals for information on bills and ideas on how to improve their homes.

Movers rely on portals

Clearly, increasing numbers of movers are looking to property portals to provide a ‘one-stop-shop’ service that can cater to their home seeking and home services supply needs.

Whether it’s to find a property, source moving services or manage their properties post-purchase, Zoopla and PrimeLocation are portals which can help agents meet consumer demands at every stage of the journey.

Portal tools for consumers and agents

Zoopla and PrimeLocation offer a range of tools to help consumers run their homes effectively, and property professionals attract and appeal to audiences whether it be for leads or simply brand awareness.

State-of-the-art functionality even enables proactive agents to identify and contact people who are thinking about putting their home on the market but haven’t yet, thereby enabling them to reach audiences on the cusp of entering the property sale process who will soon likely be seeking an agent.

With so many consumers using portals throughout the entirety of their property research and search journey, it’s essential for agents to be listing in the right places. And as the research shows, consumers are starting to use portals in this all encompassing way more and more, so Zoopla and PrimeLocation can help agents keep up with these changing consumer demands.

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