In this chapter of our State of the Property Nation report, we deliver key market insights specific to Britain, using data provided by Hometrack. Our panel of property experts break down the numbers behind the sales and lettings markets across London, the South East, East, West, Midlands and North of England as well as Wales and Scotland.

We review important factors currently influencing the property market in each region such as market growth, affordability, the most expensive and least expensive postal codes in each area, and we take an investor’s view of each area from a lettings and rental perspective.

For the sales property market, we reveal house price growth over the last 12 months compared to the last 5 years on a regional basis and compared to the national average. We review the volume of sales of new builds in each region and nationally, and the average income required to buy a 2 bed house in each region.

For the rental property market, we examine statistics including average rental growth over the last 12 months and average gross yield (gross rent as a percentage of property value) in each region compared to the national average.

Our report also uncovers the cost of buying compared to renting on a regional basis, and finally, we reveal the average income required to rent a 2 bed house and the average monthly rent per region.

Our panel of property experts answer viewer questions on hot property topics such as what factors they believe will drive the market over the next few years and the expected impact of Brexit. They also deep dive into how interest rate changes affect buyer behaviour, how consumer confidence changes are being reflected in the market and the survey findings on the demand and supply of property.

Agencies armed with regional intelligence and data can use insights from ZPG’s State of the Property Nation report to devise strategies that fit their local market through understanding local market conditions, and the consumer confidence of local people in your region – your target demographic.

To help keep your agency up to date with the latest property market intelligence and insights, Hometrack allows you to make smarter, better informed business decisions.


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