This year’s State of the Property Nation – now in its fourth year – will consist of a series of five reports giving an unrivalled view of the UK property market.
We surveyed 675 agents and 6,000 property owners and renters across the country, finding out what consumers want from agents, how the economic and tech landscape is affecting business and plenty more besides.
Our first report takes a look at market psyche. Are buyers feeling more confident about taking the plunge? What are sellers’ concerns? And are they shared by their agents?
We’re delving into digital in our second chapter. Just how important is digital marketing to today’s agents? A property app lurks on many a phone, but how often are they used and for which specific parts of the buying journey?
Our third chapter is a tale of two halves: we look at how agents are diversifying to maximise revenue, alongside the strengthening of their core business.