This is the third consecutive year Zoopla has conducted its State of the Property Nation research. The 2018 report surveyed 660 estate and letting agents, and 6,000 property owners and renters across Britain.

We’ve captured people’s outlooks on the economy, what consumers want from agents, as well as identified opportunities in the ever-changing property market.

You can download the findings in this report and watch the full webinar below.


Download full report           Watch the webinar  


Key topics covered in the survey


Comparing consumer and property professionals’ views on the economy, personal finances and house prices.

The online experience

Awareness, usage and perceptions of online agents, the changing role of portals, and how agents are adapting.

Consumer, landlord and renter needs

Comparison of the needs of different market groups, and their alignment with property professionals beliefs.

Geographic differences

Regional trends based on a statistical analysis of the geographic UK markets.

Key themes



Increasing divisions and polarising views

An analysis of consumer perceptions on the economy, and how this compares to the views of property professionals.



Agents are feeling the pressure

How estate agents feel about the prospects for the economy, and its impact on their business.



Sellers continue to move online

The rise of online estate agents; what people think about them, and how their offering compares to the high street offering.



The role of portals

The proportion of home hunters using portals when looking to move, their news on portals, and how they have changed in recent years.



The pre-family market needs some support

The needs of younger buyers and renters, and their biggest challenges.



For families it’s all about location

The buying strategies of families; their needs, and their biggest challenges when buying.



Empty nesters know what they want

Those looking to move once their children have left home can be a difficult market to please; they are particular about what they want.



The growing rental market

An analysis of renters, their needs and their views on buying prospects.



Landlords in need of support

Changes in legislation is an area of concern for landlords. But how many are actually aware of the changes, and what are they doing about it?



London; a country within a country

London tells a different story to the rest of the country. An analysis of Londoners, and their spending habits compared to the rest of the UK.



Housing market themes for 2019

An analysis of the key elements impacting the housing market, including trends and variances across the UK.