This is the third consecutive year Zoopla has conducted its State of the Property Nation research. The 2018 report surveyed 660 estate and letting agents, and 6,000 property owners and renters across Britain.
We’ve captured people’s outlooks on the economy, what consumers want from agents, as well as identified opportunities in the ever-changing property market.
You can download the findings in this report and watch the full webinar below.
Download full report Watch the webinar
Key topics covered in the survey
Economic
outlook
Comparing consumer and property professionals’ views on the economy, personal finances and house prices.
The online experience
Awareness, usage and perceptions of online agents, the changing role of portals, and how agents are adapting.
Consumer, landlord and renter needs
Comparison of the needs of different market groups, and their alignment with property professionals beliefs.
Geographic differences
Regional trends based on a statistical analysis of the geographic UK markets.
Key themes
Increasing divisions and polarising views
An analysis of consumer perceptions on the economy, and how this compares to the views of property professionals.
Agents are feeling the pressure
How estate agents feel about the prospects for the economy, and its impact on their business.
Sellers continue to move online
The rise of online estate agents; what people think about them, and how their offering compares to the high street offering.
The role of portals
The proportion of home hunters using portals when looking to move, their news on portals, and how they have changed in recent years.
The pre-family market needs some support
The needs of younger buyers and renters, and their biggest challenges.
For families it’s all about location
The buying strategies of families; their needs, and their biggest challenges when buying.
Empty nesters know what they want
Those looking to move once their children have left home can be a difficult market to please; they are particular about what they want.
The growing rental market
An analysis of renters, their needs and their views on buying prospects.
Landlords in need of support
Changes in legislation is an area of concern for landlords. But how many are actually aware of the changes, and what are they doing about it?
London; a country within a country
London tells a different story to the rest of the country. An analysis of Londoners, and their spending habits compared to the rest of the UK.
Housing market themes for 2019
An analysis of the key elements impacting the housing market, including trends and variances across the UK.
