Zoopla has conducted comprehensive research into the new homes market, revealing the appetite, motivations and preferences of new homes buyers in the UK.
Our report provides analysis on what the most effective marketing messages and engaging styles of advertising are, and measures the effectiveness of different marketing channels in people’s searches for a new build home.
Key topics covered in the survey
Different target markets
Exploring what people at different life stages are looking for from a new build home
Triggers and barriers for new homes
Understanding the pros, cons and potential barriers of buying a new home for each life stage audiences
Effective messages and advertising
Analysing what the most effective messages and engaging styles of advertising are for new home developers
The impact of different channels
Measuring the effectiveness of different marketing channels in people’s searches for new build homes
Key themes:
A big opportunity
Pre–families just want a home
Families want it easy
For empty nesters, it’s all about location
Empty nesters are an untapped market
Help women visualise and personalise
Show me the dream
Property portals are key
Zoopla leading the way
Room for developers to build preference
