ZPG has conducted comprehensive research into the new homes market, revealing the appetite, motivations and preferences when buying a new build home in the UK.

Our report provides analysis on what the most effective marketing messages and engaging styles of advertising are, and measures the effectiveness of different marketing channels in people’s searches for a new build home.

 

Download full report

 

Key topics covered in the survey

 

Different target markets

Exploring what people at different life stages are looking for from a new build home

Triggers and barriers for new homes

Understanding the pros, cons and potential barriers of buying a new home for each life stage audiences

Effective messages and advertising

Analysing what the most effective messages and engaging styles of advertising are for new home developers

The impact of different channels

Measuring the effectiveness of different marketing channels in people’s searches for new build homes

Key themes:

A big opportunity

 

Pre–families just want a home

 

Families want it easy

 

For empty nesters, it’s all about location

 

Empty nesters are an untapped market

 

Help women visualise and personalise

 

Show me the dream

 

Property portals are key

 

ZPG leading the way

 

Room for developers to build preference