Zoopla Rental Market Report Q1 2020

Rental market rebounds after initial COVID-19 shock

Our Rental Market Report, now in its third edition, is a unique, market-leading analysis of trends in the UK rental sector. This quarter’s report illustrates a sector better able to adjust to shocks such as COVID-19 than sales.

In the last fortnight, we’ve seen a rebound of 30% in rental demand, after a decline of 57% in the last two weeks of March.

As such, we’re advising agents to prioritise offering virtual viewings and to reassure landlords, in order to shore-up property supply and make the most of more stable rental market prospects.

Download the report for our full examination of the January-March 2020 rental transaction and pricing data, at a regional and national level.


UK rental growth yoy 2.4 % Compared to +1.3% a year ago
Average rental value £886 Up from £859 a year ago

Report summary

At a city level, the spread of rental growth ranges from -2.1% in Aberdeen to 5.9% in Nottingham. Annual rental growth in London is running at 1.7%, down from 2.3% in the previous quarter (Oct-Dec 2019), but broadly in line with Jan-Mar 2019 (1.8%). 

For the first time in 12 months, London’s pace of rental growth has fallen behind the rest of the UK. More modest rental price growth may be in part due to a slight reduction in rental demand, given the post-election bounce in the sales market.  

While a lack of supply and slower new investment has supported the uplift in rental growth over the last two years, a sustained delivery of new supply from new-build schemes is adding more rental homes to the market and therefore keeping rental growth in check.

For the full low-down on this quarter’s Rental Market Report, download your free copy.

If you’re interested in the use of the Rental Indices please do get in touch with the team at rental.index@zoopla.co.uk

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Zoopla Rental Market Report Q1 2020

Rental market rebounds after initial COVID-19 shock

Our Rental Market Report, now in its third edition, is a unique, market-leading analysis of trends in the UK rental sector. This quarter’s report illustrates a sector better able to adjust to shocks such as COVID-19 than sales.

In the last fortnight, we’ve seen a rebound of 30% in rental demand, after a decline of 57% in the last two weeks of March.

As such, we’re advising agents to prioritise offering virtual viewings and to reassure landlords, in order to shore-up property supply and make the most of more stable rental market prospects.

Download the report for our full examination of the January-March 2020 rental transaction and pricing data, at a regional and national level.