Zoopla has agreed to sell Hometrack Australia to REA Group Limited, the leading property portal in Australia.
Hometrack Australia was acquired as part of Zoopla’s acquisition of the Hometrack business in the UK in 2017.
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Only a fifth of sellers are happy to have their property listed on a smaller portal for the first 24 hours of their home being on the market.
Zoopla unveils a new direction for its Software and Productivity division which will benefit thousands of estate agency customers across the UK.
On Friday 10th May, over 1000 of the UK’s best agents gathered at Grosvenor House Hotel on Park Lane for the most prestigious awards event in the industry.
More than a third of leads are generated in the first week of a listing’s life. This initial surge quickly tapers, putting an increasing importance on audience reach on day one.
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