Following the £2.2 billion acquisition in July by Silver Lake Partners, a US private equity firm specialising in technology investments Gary Bramall joins the Zoopla team to drive marketing strategy, differentiation and growth. He was most recently CMO of mytaxi, where he led the rapid re-brand following the merger with British born taxi app Hailo, whilst overseeing international expansion into over 14 countries, across 4 brands and processing over 180 million journeys.
Gary Bramall, newly appointed Chief Marketing Officer:
“This is an enormously exciting opportunity to work with a well-known and trusted household brand within an industry which is undergoing transformative change.
“Buying, selling or renting property are among the biggest decisions we make in our lives. To work with a data-rich tech led business which has huge potential to improve and add value to that process for both consumers and estate agents is a marketeer’s dream.
“I want people to understand why Zoopla provides an offering unlike anything out there and to be the destination of choice for consumers and agents.”