Zoopla’s above-the-line advertising campaign is told through the eyes of hermit crabs – the world’s most prolific movers.

The stars of Zoopla’s biggest and best advertising campaign to date are always on the move. Zoopla is using the animal world’s most frequent movers to highlight some of the onsite tools that can help consumers find, move into and manage their home.

The first burst of activity launched in April 2017 and was seen in slots around TV favourites such as Broadchurch and Coronation Street. It includes a series of 60”, 30” and 10” TV ads as well as cinema, outdoor and digital, demonstrating Zoopla’s worth not only to home hunters, but also to those in the midst of moving.

The second wave ran from September to November, reaching around 83.5%* of all adults in the UK, on average 8.3 times across the duration of the campaign. This equated to a massive 42.2* million adults. On average they saw the advert 10 times.

The third wave of the campaign hits from Boxing day and will reach 90% of all adults in the UK on average 11.5 times, which equates to a massive 47.4 million adults*.

This above the line activity is the biggest ever investment for Zoopla, and aims to deliver more exposure and leads for ZPG partners.

 

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*Source: Mediaplanner/Touchpoints 2017