Zoopla is set to give agents record levels of support in 2019, after seeing a significant increase in valuation leads delivered to agents, increased traffic to its website and a substantial uplift in media spend.
The volume of valuation leads driven to agents by Zoopla increased by 64% annually*, a trend driven by investment in highlighting the benefits of the Zoopla brand to consumers.
Site visits in 2018 peaked at a new monthly high of 58.3 million, with visits averaging around 50 million a month, whilst downloads of the Zoopla app increased 11.3% annually to 11.2 million. This level of exposure to Zoopla is set to rise in 2019 as Zoopla is increasing its marketing spend by 23% in Q1 compared to a year ago. Zoopla has invested more than any other portal in advertising over the past five years (according to Nielsen’s AdDynamix).
A number of strategies have helped drive Zoopla’s significant increase in valuation leads and increased consumer traffic to the website. These include:
– Removing non-property related advertising from Zoopla’s listing detail pages
– The addition of user search criteria to Zoopla’s email leads, enabling agents to prioritise enquiries
– Plus Zoopla’s Property Valuation Report trial, geared toward helping agents win more instructions
Charlie Bryant, Managing Director of Zoopla, commented:
“Providing value for money to our agents, and the most effective service in a challenging market, is our primary aim for 2019. We have dramatically increased the number of valuation leads delivered to our agents over the last year which provides crucial volume for all-important instructions and we’re driving consistently high volumes of consumer traffic to our website.”