As of today, Zoopla will be investing in a multi-million pound property software and productivity strategy, with the core objective being to help agents compete more effectively in their local markets.
Driving the strategy will be an investment into new technology which will be spearheaded by Zoopla’s new Head of Product for Software and Productivity, Carl Olivier, and will result in the delivery of innovation that further benefits our market-leading agency CRM software, to help Zoopla agents to reach more customers than ever, in less time. The new strategy follows months of sifting through the feedback provided by our agents, in what they stated that they needed to be successful as a business.
Much of the strategy focuses on the need for greater efficiencies through the likes of smart automation, proactive systems and intelligent workflows; tools for the agents and their customers in turn.
In the short term, a number of key product updates will be released across Zoopla’s range of property software. Full support will continue to be provided, and system and functionality updates will be rolled out as required.
Looking ahead, Zoopla’s full suite of existing property software solutions will be consolidated into one market leading service.
Charlie Bryant, Managing Director of Zoopla, commented:
“This strategy allows us to realise our ambitions for our software business following our successful acquisitions of Property Software Group in 2016 and Expert Agent in 2017.
With the property market facing mounting pressure from all angles, agents need innovative partners that will give them the competitive edge to be successful. Following ongoing engagement with our agent customers and the gathering of their feedback, we are investing heavily in technologies that will enable a truly hybrid property lifecycle.”
Valuing properties aggressively to gain instructions is a well-known tactic used by many estate agents and is a hotly debated topic within the industry, but does it work?
As the industry professionalises, what should estate and letting agents be doing to prepare for minimum qualification requirements?
In the last eight years, the growth of first time buyers has outpaced all other buying groups and in 2018 they became the largest buyer group in the UK.