In response to agent feedback Zoopla has removed all non property related adverts from all its listing details pages. The change is designed to ensure that these pages are entirely focused on marketing properties and the agent or developer that is listing them. The removal of visuals that detract from property listings will improve user experience, aid web page speed and ultimately drive better marketing reach for properties listed on the portal and, by extension, for partners.
The announcement is part of Zoopla’s ongoing enhancements to the website to deliver a better service to agents and developers and to increase the focus on driving leads and instructions for partners through a better user experience and improved SEO.
Charlie Bryant, Managing Director of Zoopla’s property division said:
“We’ve listened to feedback from agents and this change is one of a number of small but important steps we are taking to ensure we are best positioned to support the day to day needs of our partners and consumers.
It’s vital to set the standard for the property search experience and this is all part of that process. Listings are the lifeblood of agents and developers and we need to have the best search experience available around those listings.”