Zoopla is trialing a new Property Valuation Report (PVR) powered by Hometrack, Zoopla’s data and analytics business. So far, the free reports have helped reduce uncertainty and ambiguity for sellers, and as a result have been very effective for estate agents in both prospecting and winning instructions.

In addition to providing valuation estimates and confidence levels, each report offers vendors hyper-local insights relating to their home including average time to sell, price changes over time and Zoopla search data; information that has previously been reserved for banks, surveyors and industry professionals.

Agents in the trial areas can easily download the reports for free via ZooplaPro. They are also available directly to vendors not using a Zoopla agent, at a cost of £19.95 per report on hometrack.com.

The current trial offers free PVR access to Zoopla agents located in Bath, Brighton, Cardiff, Chester, Exeter, Nottingham, Tunbridge Wells and parts of London. However, with growing interest and demand already stronger than anticipated, Zoopla is now looking to widen the trial to a further 72 locations before the end of the year, supported by a local marketing campaign aimed at home owners in those areas.

Find out more about Zoopla’s PVR