Independent data reveals that home movers engage more with Zoopla email campaigns than those from other UK property portals – 35% higher than Rightmove and OnTheMarket*.
We’ve designed our emails to provide valuable and relevant content tailored to the needs of property seekers. For example, detailed property insights and local market performance helps consumers at a period of uncertainty, and enables them to understand what their property could be worth.
Every agent matters to us and we’re investing to deliver more quality applicant and vendor leads. We continually optimise our content to test what appeals most to property seekers, which will ultimately return the best results for our partners.
Valuing properties aggressively to gain instructions is a well-known tactic used by many estate agents and is a hotly debated topic within the industry, but does it work?
As the industry professionalises, what should estate and letting agents be doing to prepare for minimum qualification requirements?
In the last eight years, the growth of first time buyers has outpaced all other buying groups and in 2018 they became the largest buyer group in the UK.