For eight weeks from Saturday 15 August, we’ll be showcasing our new advert ‘Billy’ across TV, online, out-of-home and in print.
Highlighting the joy and sense of freedom that comes with a bigger home, the advert features Billy, a boy whose parents found the perfect home on Zoopla with an extra bedroom. Which means Billy no longer needs to share with his little brother, Dylan.
You can take a peek at the advert below:
We want to keep market momentum going, following the introduction of the stamp duty holiday, and the release of pent-up buyer demand after lockdown.
Having already delivered a 21% increase in sessions on zoopla.co.uk, this campaign will take things to the next level.
Over the course of the campaign, we’re aiming to deliver an extra 28 million sessions on Zoopla.co.uk – meaning more home-hunters searching listings than ever, to find a place for their own ‘Billy’ moment.
“We’re doubling down on our marketing investment and amplifying the [stamp duty holiday and post-lockdown] boost for the ultimate benefit of our agent partners,” said Rich Houston, Head of Consumer Marketing at Zoopla.
“The ‘Billy’ advert builds on the themes and success of the adverts released at the end of 2019 – underscored by the fact that ‘we know what a home is really worth’ – not just monetarily, but emotionally, too.
“A home is somewhere that can help make a buyer’s dreams come true, for them and their families.
“And with many consumers emerging from lockdown with a new assessment of what they need from a home, they are actively looking for a home that really works for their priorities now,” he added.
“We look forward to hearing what our partners think of the advert, and to building on the double-digit boost to sales and valuations that we’ve already delivered since lockdown was lifted.”
Rich Houston, Zoopla Head of Consumer Marketing
“The advert is sure to get consumers talking up and down the country, driving them to choose and use Zoopla and our agent partners for their next home move,” Rich added.