Last week, we carried out a piece of research on the lifespan of a property listing. The analysis revealed that the first hour is the busiest single hour for consumers expressing intent to buy or rent.
The findings suggest that 11% of all sales leads are generated on day one, closely followed by 12% of all rental leads. This initial surge quickly tapers between days 2 – 7, putting an ever increasing importance on targeting the widest audience possible on day one. Looking further ahead, week one in its entirety has historically generated 34% of all sale leads for the property in question, and 41% of all rental leads.
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Only a fifth of sellers are happy to have their property listed on a smaller portal for the first 24 hours of their home being on the market.
Zoopla unveils a new direction for its Software and Productivity division which will benefit thousands of estate agency customers across the UK.
On Friday 10th May, over 1000 of the UK’s best agents gathered at Grosvenor House Hotel on Park Lane for the most prestigious awards event in the industry.