Recently, we carried out a piece of research on the lifespan of a property listing. The analysis revealed that the first hour is the busiest single hour for consumers expressing intent to buy or rent.
The findings suggest that 11% of all sales leads are generated on day one, closely followed by 12% of all rental leads. This initial surge quickly tapers between days 2 – 7, putting an ever increasing importance on targeting the widest audience possible on day one. Looking further ahead, week one in its entirety has historically generated 34% of all sale leads for the property in question, and 41% of all rental leads.
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Nigel Lewis looks at the impact of stamp duty, mortgage and capital gains tax changes in the Spring 2021 Budget for estate agents
Starting 21 December, we’ll be making the most of the seasonal uplift with a new ten-week national campaign targeting existing homeowners.
Valuing properties aggressively to gain instructions is a well-known tactic used by many estate agents and is a hotly debated topic within the industry, but does it work?
As the industry professionalises, what should estate and letting agents be doing to prepare for minimum qualification requirements?
In the last eight years, the growth of first time buyers has outpaced all other buying groups and in 2018 they became the largest buyer group in the UK.