Zoopla has added extra data to the email leads that agents and developers receive from our portals.
This change will help partners to qualify their leads, and better determine whether the property searches indicate the user’s level of willingness to progress with a sale or purchase.
By adding this additional information agents and developers can now see how far along the property journey these leads are, and cater to them accordingly.
These essential insights can be found at the bottom of lead emails sent from Zoopla’s property portals.
This is the latest in a series of planned enhancements to our products and services that put agents’ and consumers’ needs at the heart of the onsite experience.
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Independent data has revealed that home movers engage more with Zoopla email campaigns than those from other portals.