The average time to sell a house is much discussed at the moment by agents as Brexit and Stamp Duty both sap buyer and seller confidence. The typical time to sell a house is of critical importance to the property industry. The faster agents can turn around properties, the happier their clients will be and the more successful the business.
It’s especially important in today’s lower-volume market, where there is greater competition between agents and lower average per-branch stock.
Scotland is currently the pick of the UK for homes selling fastest and achieving their asking prices, according to Zoopla’s UK housing market data. This reflects better affordability north of the border, owning remains considerably cheaper than renting.
West Lothian is the fastest housing market in the UK where homes sell after just 3.7 weeks. This compares dramatically to Kensington & Chelsea, where agents have to wait 24 weeks to find a buyer for each property, on average.
In England and Wales, the fastest cities are Stoke-on-Trent at six weeks, followed by Gloucester and Coventry, both at six weeks and four days, Newport in Wales (seven weeks), Salford in Manchester and Plymouth (seven weeks and two days) and Wolverhampton and Kingston upon Hull (seven weeks and three days).
The towns with the fastest property markets are, in descending order, Mansfield (six weeks), Ashfield (six weeks and six days), Chesterfield (seven weeks), Nuneaton (seven weeks and one day), and Walsall (seven weeks and two days).
But as well as the best efforts of local agents to sell their stock, do these areas all share any other common features that might explain their success?
All the cities, towns and areas listed here feature average price achieved levels of between 98% and 107% against a national average of 96%, suggesting strong local demand is helping both find buyers faster and achieve the best average sale price.
Most but not all of the fast-moving housing markets feature high gross yields for landlords – often more than 6%. This makes these areas attractive to landlords seeking to expand their portfolios, adding to local demand for properties.
The Zoopla data also reveals that affordability plays a huge role in speed. These areas are often much cheaper to own a home at present than to rent. Take Salford, for example, where renting is twice as expensive as the average repayment to service a mortgage.
|Ashfield||6 weeks, 6 days|
|Chesterfield||7 weeks, 1 day|
|Salford||7 weeks, 2 days|
|Hull||7 weeks, 3 days|
|Coventry||6 weeks, 6 days|
|Staffordshire Moorlands||7 weeks, 1 day|
|Wolverhampton||7 weeks, 3 days|
|Walsall||7 weeks, 3 days|
|Rugby||7 weeks, 5 days|
|Cardiff||7 weeks, 6 days|
|Caerphilly||8 weeks, 1 day|
|Swansea||8 weeks, 2 days|
|Neath Port Talbot||8 weeks, 2 days|
|Plymouth||7 weeks, 2 days|
|Exeter||8 weeks, 1 days|
|Swindon||8 weeks, 2 days|
|Great Yarmouth||8 weeks, 5 days|
|Poole||8 weeks, 6 days|
|Hastings||7 weeks, 2 days|
|Eastbourne||8 weeks, 5 days|
|New Forest||10 weeks, 1 day|
|Bracknell Forest||10 weeks, 1 day|
|Crawley||10 weeks, 1 day|
|Waltham Forest||9 weeks|
|Bexley||9 weeks, 5 days|
|Barking & Dagenham||10 weeks, 5 days|
|Sutton||10 weeks, 5 days|
|Enfield||11 weeks, 1 days|
More than a third of leads are generated in the first week of a listing’s life. This initial surge quickly tapers, putting an increasing importance on audience reach on day one.
This week Zoopla are pleased to announce the return of Kinleigh Folkard & Hayward to our portal – giving their London branches the best value for money.
Zoopla research reveals valuable insight into the minds of consumers when choosing an estate agent to list their property.