Every day, we’re hit with hundreds of brands and messages – via email, on social media, outdoor advertising… virtually every industry is saturated with businesses competing for attention, and the property industry is certainly no exception. So building a strong, recognisable brand is essential if you want to get your agency noticed.

Zoopla’s Chief Marketing Officer, Gareth Helm, is responsible for getting Zoopla’s brands recognised and remembered by both consumers and property professionals. Gareth is the creative force behind Zoopla’s ‘Crabworld’ campaign, and in this video he talks through the three key things to remember when building and maintaining a stand-out brand: consistency across touchpoints, your 10-second elevator pitch, and the importance of clear messaging.