To harness the power of SEO essentially means to make sure that your agency’s website appears as close to the top of Google’s search results as possible. For an estate agent, SEO is crucial to enable active property seekers to find your website and generate more leads for your business.

The majority of all internet journeys start with an online search. So the aim of search engines is to make sure they’re giving people what they’re asking for. Search engines like Google will regularly scan your website, to make sure that the content is relevant to what people are searching for (largely by looking at ‘keywords’), up to date, user friendly and using quality links. Ultimately, the better your website is at these things, the higher it’ll appear in the results. But there are many other things that can also be done to improve SEO.

Zoopla’s Head of SEO, Vince Coyle, shares insights on how estate agents specifically can harness the power of SEO, with three top tips for achieving dominance in the search results:

  1. Use Google Local
  2. Have good quality local content on your site
  3. Respond to reviews