The ping of an email arriving in your inbox is a sound heard countless times every day. How do companies using email marketing make sure their emails stand out? Lucie Edwards, Zoopla’s Digital Graphic Designer, guides us through three strategies that will help you catch a consumer’s attention.
Have a clear visual hierarchy
The layout of your email has a big impact on the likelihood of it being read thoroughly. Keep your headings large and bold, and your copy short and sweet. Make sure your emailer is mobile-friendly. Include a call-to-action and make sure that you place your contact details in the footer of the emailer.
A picture’s worth a thousand words
Images are a very important component of emails. Make sure that the images you choose support your copy, are able to tell a story and where applicable, evoke emotion. Don’t just use images for the sake of it; they need to compliment your message, otherwise they’ll confuse it.
Take them on a journey
To create an engaging email your visual hierarchy and image choices all contribute to the customer’s journey. Create a simple, easy-to-follow customer journey with a compelling message to be sure that your customer responds positively to your call to action.
Lucie’s top tips for an engaging email
Nigel Lewis looks at the impact of stamp duty, mortgage and capital gains tax changes in the Spring 2021 Budget for estate agents
Starting 21 December, we’ll be making the most of the seasonal uplift with a new ten-week national campaign targeting existing homeowners.
Valuing properties aggressively to gain instructions is a well-known tactic used by many estate agents and is a hotly debated topic within the industry, but does it work?
As the industry professionalises, what should estate and letting agents be doing to prepare for minimum qualification requirements?
In the last eight years, the growth of first time buyers has outpaced all other buying groups and in 2018 they became the largest buyer group in the UK.