Sam Ashdown, the highly successful marketing coach and owner of AshdownJones shares her top three tips for estate and letting agents to get the most out of their marketing efforts.
You’ve got to be getting content out there, that’s video, that’s written content; it’s about positioning yourself as an expert in the marketplace and in your area. Don’t restrict yourself to property market knowledge, take the time to get to know everything about the area, from where to walk your dog to where to get a takeaway; learn all that would be interesting to those that live there.
Lots of agents are using what they think is direct mail when in actual fact they are canvassing generic leaflets. The response rate to this method is often low. Taking the time to send out a more personalised approach to a highly targeted group will likely result in a far higher response rate.
They are a way of taking a prospect or a customer on a journey, a journey through all of the many types of content that you might produce. Ensure your user experience between these pieces of content is clear and easy for the end user. For instance, the end of a blog post of yours could link through to a relevant video, this video could then trigger an email and so on.
To get you started Sam has put together a great guide on how to approach direct mail, download here.
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