What are In-Search Ads?

Visitors come to Zoopla to search. So, when they get to our search results pages, they’re highly attentive and ready to click.

In-Search Ads are a new ad format that appear in-line with listings to get your brand noticed, maximising your visibility on pages which average 120m+ views per month.*

They are built in-house by Zoopla, removing any creative cost for you and designed to grab users’ attention.


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Why In-Search Ads?

Maximise your visibility
  • Positioned on the most visited pages on site which average 120m+ views per month*
  • 5 slots available per page which means increased inventory to showcase your ad

Get in front of an attentive audience
  • Smarter targeting to audiences in your local area
  • Ads appearing in-line with listings, exactly where users are focusing their attention

Design work taken care of
  • Ads created and managed by us at no extra cost that match the look and feel of a listing
  • Flexible and customisable messaging to achieve your goals

Clicking with your customers

  • 28m impressions delivered across the UK in the first three months
  • Click-through rates have more than doubled since launch
  • In-Search Ads are getting 9x the clicks of similar display ads

Here’s what In-Search Ads customers had to say

We're currently using In-Search ads to target two areas and I've been very impressed with the product so far. I can use my own branded messaging to target customers looking to buy or rent on the Zoopla website and offer them a valuation. I'm excited to continue to work closely with the Zoopla team to generate even better results in the future."

Ian Green Residential

In-Search Ads has been a great addition to our marketing strategy, it has driven high quality enquiries for developments including our dual branded development, Oteley Gardens, based in Shrewsbury. The product is easy to use and campaigns often go live within 24 hours. It's also been a smooth process collaborating with the Zoopla support team to ensure the ad matches the look and feel of both our brands."

Vistry Mercia

What are the best products to complement In-Search Ads?

  • When using In-Search Ads to promote your brand or services, Area Sponsorship will help increase your share of voice even further on the most visited page on Zoopla

  • When using In-Search Ads to promote your valuation services, Valuation Booster will help “close the loop” with these prospect customers

  • When using In-Search Ads to promote coming soon developments, AdReach will help extend your reach to highest-intent buyers with the pre-consideration audience

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