How Bovis used Pinterest to drive new buyers to their developmentBovis Homes saw some impressive results when it added our new AdReach Pinterest tool into the mix for its Sancerre Grange development in Stafford.
“Our campaign drove click-throughs that were 35% above industry benchmark for property campaigns on Pinterest, which we think demonstrates just how well the visuals of our homes translate on such an image-led platform.”
“It’s great as a business for us to be at the forefront of this Zoopla innovation. It’s the perfect way to connect our developments with engaged, active content seekers who are eyeing up their next home move.“It’ll certainly form a part of our marketing mix for future developments.”
Starting 21 December, we’ll be making the most of the seasonal uplift with a new ten-week national campaign targeting existing homeowners.
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In the last eight years, the growth of first time buyers has outpaced all other buying groups and in 2018 they became the largest buyer group in the UK.